Who we worked with
We commissioned an independent company called IFF Research to carry out the TSM surveys on our behalf. IFF Research is a social and market research agency with a strong reputation and a lot of experience working with other social housing landlords, the Regulator of Social Housing, and the government. They’re also experts in the TSMs. You can find out more about IFF Research on our IFF FAQ page.
Number of survey responses
We identified 9,694 low-cost rental accommodation (LCRA) households that we manage to approach for the TSM surveys. In total, 963 tenant households responded, of which 958 gave valid survey feedback on their overall satisfaction.
We also reached out to customers living in our low-cost home ownership (LCHO) households and heard from 128 of them. Although it’s not required since we have fewer than 1,000 LCHO homes, it’s good practice to gather their feedback too.
How customers were surveyed
Surveys were conducted by telephone and online via email invitations. By using a mix of methods, we gave customers choice and flexibility in how they could complete the survey.
What we asked customers
You can find all the survey questions we asked the households in this questionnaire.
When the surveys took place
The LCRA survey was conducted monthly from 17 May 2024 to 13 March 2025. We carried out LCHO surveys in May, July, August, November 2024, and January 2025.
How we selected the sample
Initially, a random sampling approach was used where customers had an equal and fair chance of being invited to take part. The sample profile was monitored, and quota sampling was introduced in January 2025 to address any under or overrepresented groups to make sure that the final sample profile was representative of the full customer population. Quotas were set for:
- Age
- Geographical location (local authority)
- Gender
We’re required to complete at least 565 surveys each year with LCRA customers to make sure our results meet a +/-4% confidence interval, which means the real satisfaction level for all customers is likely within four percentage points above or below the survey result.
We decided to survey even more LCRA customers to make sure they met a +/-3% confidence interval. This means our survey results are very close to the opinions of all LCRA customers.
Based on the volume of interviews completed and the satisfaction score, a confidence interval of +/-2.5% was achieved for overall satisfaction.
How the LCRA customer responses represent our whole tenant population
You can see how our survey responses from LCRA customers match our wider tenant population by comparing the households identified for the TSMs with those who completed the survey. The responses are broken down by age group, gender, property type, geographical location (local authority), tenure type, and whether they have a disability.