Our vision, mission and values

Our vision is transforming lives and our mission is to create great homes for everyone who needs them.

Our values

To be an organisation that cares about our customers and communities and is determined to make a difference. We’ll be bold and open-minded in our pursuit of solutions to help people transform their lives.


We’re focused on the issues that matter most to the community we serve and we take a bold approach to solving hard-to-fix issues.


We’re open to difference, to challenge, and to new ideas. We encourage diversity, curiosity and inclusive communication.


We’re passionate about what we do and continually strive to listen, learn and improve together.


We’re aware of the impact we have on our environment, our customers and wider community and we’re determined to do the right thing. We’ll balance the sustainability of the organisation with the needs of the community and broader society.

Our proposition

We want our current and future customers to live in homes where they feel comfortable, safe and secure, so they can make the most of their lives. We’ll create environments that support the growth of strong communities and provide opportunities to help people thrive.

We’ll do this by working in trusted partnerships with our customers and stakeholders, treating them with respect, and being easy to do business with. We’ll be flexible and adaptable and offer choices when and where we can. We’ll walk in our customers' shoes, listen to what matters most to them, and innovate to deliver the best possible experience throughout their entire journey with us.

Read our Corporate Strategy to find out how we’re focusing our resources on our mission and what we want to achieve.