Customer news

Dementia Action Week takes place 18-24 May this year, and there are some special events taking place in Essex to raise awareness and support those living with dementia. 

60s sing-along at Chelmsford Cathedral 

The Alzheimer’s Society will be holding its annual Singing for the Brain concert, which brings together the members of all 12 singing groups from across the county. They’ll be singing a selection of songs from the 1960s, promising a joyous afternoon. Everyone is welcome to attend, and you can watch or sing along. 

Dementia-accessible cinema: Mamma Mia 

This screening of Mamma Mia will be a calm and welcoming cinema experience, designed for those living with dementia, their families, and carers. The lights are slightly up, the volume is gentle, and you're free to move around or talk if needed. Each film will have an interval to provide a movement and comfort break. Doors open at 12pm for tea, coffee, and cake (available for a donation), with the film starting at 1pm.  

Chelmsford Theatre has regular monthly dementia-friendly screenings, with Jersey Boys showing on 16 June, and Wonka on 20 July.  

More events 

There are lots more regular events happening throughout the year, specially designed for those living with dementia and their carers. From memory cafes to walking groups, discover more dementia-friendly events near you. 

Our approach 

The Alzheimer’s Society accredited us as “working towards being dementia friendly” back in 2023. We were the first housing association in Essex to have achieved this accreditation, and we’re proud to lead the way in supporting customers to live well with dementia.  

Since then, we’ve been working hard to continue to support customers affected by dementia. Visit the resources page on our website to learn about our action plan and how to access support.